Wednesday the 12th was the last field trip for Kaitlin this summer. They went to Kiddieland, a local amusement park for children. Kiddieland is running for its last season this summer, falling victim to changing times and a slow economy. What was once a hot spot for kids all over Chicagoland will soon me a mere memory. Since the kids don’t go to day care on Thursdays and Fridays, this was her last official summer field trip.
When I collected the kids that evening, the director, Miss Betty, pulled me aside and said she had something she wanted to tell me about in person, since we were going to be gone the following week (on our vacation). She sounded rather chipper and in good spirits as she informed me that the child care business had been sold. As of Monday the 17th, the center would become a Bright Horizons center. She said that rates and staff would remain the same, for now. I asked about curriculum, she said it would likely stay the same a while, but certainly Bright Horizons would eventually implement their own curriculum throughout the center. Miss Betty said she would like to keep the curriculum they use in the kindergarten, but right now that is yet to be discussed. Of course there will be changes over time, that’s a given. At the moment, I felt surprised, but not entirely, and after a little more chatting about the change, the kids and I left and went home. Betty informed me that the staff were going to be told in a meeting that evening, and a letter would be distributed to parents the next day.
By the time I got home, the magnitude of this started to hit me. Minee Subee is a small, family owned business. There are only two of them now. The business has been rocked, as has the community, by the loss of a child at one of the centers earlier this year. We knew that eventually, something was going to happen to the business, we just didn’t know what that would be. Now we know.
Bright Horizons is a corporate provider of “child care, back-up care, early education, and work/life solutions”. Most people know of them as the on-site child care provider at many large companies. They also have an acquisitions team . Correct me if I’m wrong, but, when you’re going to try to give families a warm-fuzzy about the kind of care you’re going to give their children, I’m kind of thinking that advertising your ability to eat up the small guys is not the way to go. Just me, I guess.
I have mixed feelings about the whole situation at this point. That evening, I called a couple of fellow parents and we talked about our feelings and thoughts surrounding the sale of the centers. In the end, we all agreed that this is the best for everyone involved. The centers will hopefully be able to emerge from the negative associations with the name, which have existed since January. We, as parents, will hopefully be able to relieve ourselves of the wonder of what will happen to our center, no longer wondering if it will be closed suddenly for any reason.
On the other hand, our two centers will now be part of a much larger community, and we’ll no longer be the small, local day care that we enjoy so much. There will be a corporate entity guiding the processes, and our childrens’ experiences. We won’t be unique. We won’t be a name. We’ll become a number.
So, we went on our vacation last week, and it was wonderful. The kids returned to the center yesterday, Monday the 24th, and when I picked up the kids I noticed a few small changes, but nothing blaring. First thing I noticed was the computer monitor near the front door. Miss Betty explained that we will have to “check the kids in” on this computer each morning, using a unique login. This computer will also allow us to access information about our “account”, and review our payment status, attendance info, etc. Not knowing the full story on this process, I am leaving my judgement aside for now. There was Bright Horizons literatue spread along the counter near the front door, with brochures on a number of topics, branded with the BH logo. There was a letter from one of the managing directors welcome us to the BH family. Then, I saw the FAQ sheet, and took a copy home to read. Nothing new really. Staff to remain the same, new director coming at the other center (current director is in the family that sold the business to BH), programs to remain the same, blah blah blah. I work in the corporate world, I can see that they’re simply saying, “For now, nothing will change, but change will come – sooner or later”. All fine. Then I saw something about the tuition payment method change. This part made me nervous, indicating a withdrawl method replacing the current credit card payment method. Yikes, that could be scary, but again, I’ll reserve my judgement until I learn more.
There is more to this than simply new ownership. The center will change in appearance, and will eventually morph into the homogonized corporate template, with a smattering of child-like decor to please the eye. Perhaps our fund raisers, which we did to raise money for equipment in the school, will end because the corporate office will be responsible for upkeep and upgrades to the center. We all know how well corporate offices keep up with the little offices, too. Perhaps certain celebrations, unique to Minee Subee, will have to cease. My favorite was always the Thanksgiving feast, in which the 2’s and up put on a small recital of songs, and the kids all helped prepare a Thanksgiving meal including turkey, stuffing, and cranberry sauce. Perhaps instead of celebrating “Lovely Ladies Day” and “Magnificent Men Day” in place of the Hallmark Mother’s and Father’s Days, we won’t celebrate either. And who knows about the winter holiday season. I know of a few big-box providers with centers in the area where holiday celebrations were stricken from the schedule, in the interest of not offending anyone. Talk about political incorrectness.
Anyway, I’m trying to keep positive thoughts about this whole thing. My kids will be with the same teachers, and hopefully BH will have a better benefits package, or some other incentive to offer the teachers, which will encourage them to stay with the center. For now, I just wait for the changes to start rolling in, and to learn the new things I’ll need to learn as a parent at a Bright Horizons. I’m not much of a conformist, despite the fact that I work in a corporate office, and live in a house in the suburbs, and all that jazz. That, I think, is what peeves me the most about being part of a conglomerate like Bright Horizons. I chose this small, local, private center for the family-like feel it had, and many other aspects that I enjoyed over the larger places. Hopefully, the feel will remain, and the only difference we’ll feel in the end will be the name. We’ll see.
Jenny Other Bright Horizons, change, Kiddie Land, Minee Subee, sold
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